Every brand has a story, but Shringarika is not just a brand – it is the heartbeat of our family, the dream of our father, and the blessings of our elders.
Our journey started years ago, when our grandfather(Shiv dayal Jangam), father (Ramesh Chand Jangam), and even great-grandfather devoted their lives to the world of handicrafts. From delicate tassels for kurtis , colorful pom-poms, vibrant banjara belts, to sparkling mirror keychains, they created accessories that added life to every outfit. For more than 30–40 years, our father carried forward this legacy with his hands, his sweat, and his endless dedication.
We, as children – Nitin Jangam and Piyush Jangam – grew up watching our father’s struggle and his commitment. We saw him working tirelessly day and night, making each piece with love, yet fighting to make ends meet. One day, we realized – why not give his art the recognition it truly deserves? Why not create something of our own that will carry his hard work to the world?
And that’s when Shringarika was born.
Shringarika is more than fashion. Every kurti we design, every detail we add, carries with it the soul of our family. The tassels and accessories you see on our clothes? They are made by the very hands that built this legacy – our father’s hands. This is what makes Shringarika unique – it is not just clothing, it is love, tradition, and blessings stitched into every piece.
Today, we have started this journey through e-commerce, and the immense love and support we are receiving from people makes us believe that our dream is on the right path. Our biggest wish is to soon open our own outlets and one day take Shringarika to the international stage, so that the whole world can witness the beauty of Indian handicrafts and our family’s story.
For us, Shringarika is not just business. It is our father’s dream, our mother’s prayers, and our promise to keep this legacy alive for generations to come.